4. Entertainment and Recreation
This segment of the industry is vast and has various sub-segments.
Featuring many attractions from cinemas to theme parks, museums to zoos, casinos to waterparks, indoor play centres to outdoor recreation activities such as paintballing or karting.
Depending on your location some of these facilities may be more prominent than others but generally speaking, they are all part of the entertainment and recreation industry.
People will visit these places for many different reasons such as business, special occasions, leisure or just to have some fun with friends or family.
Again, from a commercial aspect, this can be tapped into by a hospitality company offering special packages that include accommodation alongside tickets to local attractions/facilities.
The entertainment segment relies heavily on its consumers having disposable income. Without an income, the entertainment segment is out of reach and therefore never even considered.
This can be a challenge for smaller hospitality companies as it has to rely on repeat business from existing customers or new business from people that have no experience with the company before.
A good way around this could be to offer complimentary visits or free entry for a period of time for new customers such as a trial period or the first two visits free.
Another way could be to promote the facilities through schools/universities in an attempt to build loyalty before those people move into the adulthood age bracket that requires disposable income e.g. students moving on from University accommodation, living with parents and so on.