Making The Most of Your Hotel Lobby: Functionality Over Design
The Hotel Lobby is one of the most important rooms in your hotel (with the obvious exception of the guest rooms themselves). This is because the lobby is the first room your guest's experience when they arrive at your hotel and, as we all know, first impressions count for a lot.
The hotel lobby is the heart of your hotel and often has more than one function. As a result, the space should be creatively segmented to provide ‘zones’ that serve for different needs.
It’s All About the Guests
The best lobbies/reception areas are those that cater to their guests, providing them not only with the services that they need but with the services they want. If you want to make your guests feel even more special, give them extra services and ‘freebies’ that are beyond what is usually expected.
For example, I recently stayed at the Crazy Bear in Beaconsfield and was given a flute of champagne as I walked through the entrance. That made me feel special and excited and started my experience from the very first moment I stepped through the entrance.
NB: A hotel that provides good services and surprising ‘extras’ is more likely to be talked about and reviewed in a positive way (just like I did in the example above) because it goes beyond the expected and usual standard of service.
Functionality First, Design Second
It’s very easy to get lost in the design elements – colours, lighting, art, furniture. I mean, a stunning and flashy hotel lobby will stop and make people go “wow” – right?
While it’s true that aesthetics plays a major part in any design, the functionality of your hotel lobby will be more important to your guests. No matter how impressive your lobby looks, if there’s no seating waiting for your guests after they’ve spent a whole day travelling to get to you – that’ll be the first thing they complain about.