HotelContractBeds launches new responsive website with detailed Knowledge Centre

 

HotelContractBeds launches new responsive website with detailed Knowledge Centre

15/04/2014 / Added By

Setting an example for all e-commerce stores, HotelContractBeds keeps up-to-date with 2014 marketing trends by re-designing website and heavily investing in ‘content marketing’.


Bedfordshire, 14 April 2014 – Contract furniture provider HotelContractBeds (HCB) have released a new, responsive website design with an extensive ‘knowledge centre’ providing customers with detailed industry information. HCB have additionally invested in an extensive content strategy to produce user-friendly content.

HCB recognises that it needs to be different to ensure they can stand out in a competitive industry as market leaders. In a fast-growing technological world, updating HCB’s website was a necessity, as over 30% of HCB traffic comes from non-desktop platforms.

“We noticed that we risked becoming outdated if we didn’t react to the new online environment. More and more customers are using mobile or tablets to visit us, and with design and usability being an important factor in online sales, changes to the HCB site were essential.”

– Jamie Welch, Sales Director, HCB

The new HCB site also takes the customer experience into better consideration. Instead of just listing products and pushing sales, HCB has taken the time to understand what their customers want, and are providing relevant content regardless of whether a sale is made. HCB’s Knowledge Centre includes relevant industry information including mattress units, materials and fillings and relevant legal contract furniture regulations.

“It makes sense to share our expertise with our customers, who are then able to make informed decisions about which product range is right for them. We want to build long-lasting relationships and be trusted as the experts we are.”

– Jamie Welch, Sales Director, HCB

www.hotelcontractbeds.co.uk

Knowledge Centre: www.hotelcontractbeds.co.uk/knowledge


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About HotelContractBeds

HotelContractBeds are an established and highly regarded mattress and bed manufacturer, located in Bedford, Bedfordshire, supplying contract furniture to hospitality and accommodation services across the UK.

Media Contacts

Contact Louise Dickens/Matt Pierce at HCB via marketing@hotelcontractbeds.co.uk

Who are we?

We are HotelContractBeds and this is our content/inspiration area. Here you'll find lots of useful, funny and some not so useful content that we have created. If you are looking to purchase any contract beds or furniture then please see the main site using the link below.

www.hotelcontractbeds.co.uk